Case
Healthcare improved step by step nationwide.
70% of the Swedish population believe they are sufficiently active on a daily basis, but one expert puts the actual figure closer to 7% – and this is in a country which is consistently ranked as one of the top ten most healthy countries in the world. Together with Länsförsäkringar AB, we’re getting more people moving and getting Sweden healthier.
ClientLänsförsäkringar
IndustryFinance & Insurance
ServicesDesign & ExperienceSoftware & Cloud
Originally delivered by Daresay, now part of Knightec Group.
Background
Despite strong awareness of health benefits, only a small share of the population is sufficiently active in their daily lives. Even simple activities like walking can significantly improve both physical and mental health, highlighting the need for solutions that motivate and support everyday movement.
Challenge
Armed with this information, in a Daresay Design Sprint with Länsförsäkringar AB, we explored ideas and concepts before developing a prototype that would encourage people to become more active on a daily basis. A small team did a fast iterative work that resulted in an app, which we then turned into a “market-ready” beta version for a large test group of users.
The Lev Friskt (Live Healthy) app.
Together with Länsförsäkringar AB, the team explored ideas through a rapid, iterative design process that led to the development of the Lev Friskt app. The solution focuses on making healthy behavior simple and motivating by translating complex health insights into clear, actionable steps that fit naturally into users’ daily routines.
The app was designed and refined through continuous user testing, resulting in a market-ready beta version for a large test group. By combining behavioral insights with intuitive design and digital functionality, the solution lowers the threshold for physical activity and creates a more engaging, accessible way for users to build healthier habits over time.
Delivered Value
The solution enables measurable behavior change by making physical activity more accessible and engaging in everyday life. It supports improved public health outcomes while strengthening Länsförsäkringar’s role as a proactive partner in preventive health, combining user value with long-term societal impact.
