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Case

Navigating the road to circularity.

Cramo partnered with Knightec to enhance rental services through sustainability and digital innovation. Together, we developed SmartControl, a digital platform that optimizes construction project management, reducing environmental impact and operational costs.

Three people standing outside a Cramo store

ClientCramo

IndustryIndustry

ServicesDesign & ExperienceSoftware & Cloud DevelopmentSustainable Business

This project case was carried out by Daresay, before the merge into Knightec Group 2024.

Background

Cramo, a European machine rental industry leader, has been at the forefront of integrating sustainability and digital innovations into its business model.

Challenge

As the industry moves towards more circular business practices, Cramo faces the challenge of further enhancing its rental services to meet and lead these changes. They aimed to make the rental process more efficient, reduce environmental impact, and facilitate smarter energy use in construction projects, transitioning from traditional analog methods to advanced digital solutions.

Developing a cutting edge service platform.

In partnership with Knightec, Cramo developed SmartControl, a cutting-edge digital service platform designed to optimize construction project management. This platform leverages sensor data and aggregated information to allow users to monitor and manage their projects proactively. SmartControl provides intuitive, actionable insights and recommendations, enabling more transparent decision-making and promoting more sustainable use of machinery and equipment.

Delivered Value

By implementing SmartControl, Cramo has significantly enhanced the efficiency of its rental operations, leading to decreased downtime and reduced operational costs. The platform has also positioned Cramo as a leader in digital innovation within the rental industry, influencing peers and setting new standards for sustainability and efficiency. The introduction of SmartControl contributes to a broader societal impact by reducing construction sites’ environmental and climate footprint. The system encourages the efficient use of resources, aligns with global sustainability goals, and demonstrates Cramo’s commitment to environmental stewardship.

Our Approach

The transformation was driven by a collaborative effort between Cramo and Knightec, involving deep user engagement and iterative development processes. The project teams, consisting of specialists from multiple business areas, worked closely with Cramo’s development team and engaged with end-users through continuous feedback loops, interviews, and prototype testing. This approach ensured that the solutions developed were technologically advanced, tailored to meet users’ practical needs, and aligned with sustainability objectives.

Contact us to learn more

Simon Brandt

Regional Manager