Case
Navigating the road to circularity.
Cramo partnered with Knightec Group to enhance its rental services through sustainability and digital innovation. Together, we developed SmartControl – a digital platform that optimises construction project management, reducing both environmental impact and operational costs.
ClientCramo
IndustryIndustry
ServicesDesign & ExperienceSoftware & CloudSustainable Business
Originally delivered by Daresay, now part of Knightec Group.
Background
Cramo, a leading European machine rental company, has been at the forefront of integrating sustainability and digital innovation into its business model.
Challenge
As the industry shifts towards more circular business models, Cramo set out to further evolve its rental services to stay ahead. The ambition was to make the rental process more efficient, reduce environmental impact, and enable smarter energy use in construction projects.
This required a transition from traditional, analogue ways of working to more advanced digital solutions.
Developing a cutting edge service platform.
In partnership with Knightec Group, Cramo developed SmartControl, a digital platform that uses sensor data and insights to enable proactive project management. It provides clear recommendations that support better decisions and more sustainable use of equipment.
The solution was created through close collaboration, combining user insights with iterative development. Continuous feedback, interviews, and testing ensured a practical, user-friendly platform aligned with sustainability goals.
Delivered Value
By implementing SmartControl, Cramo has improved the efficiency of its rental operations, reducing both downtime and operational costs.
The platform also strengthens Cramo’s position as a leader in digital innovation within the rental industry – setting new standards for sustainability and efficiency.
Beyond operational impact, SmartControl contributes to reducing the environmental footprint of construction sites. By enabling more efficient use of resources, it supports global sustainability goals and reinforces Cramo’s commitment to more responsible operations.
