Case
The design strategy behind award winning scientific instruments.
Knightec Group’s design team has developed the strategic Design Guidelines for Biolin Scientific’s product range of instruments for scientists. Not only did the strategy pave the way for user-friendly products, it also resulted in a prestigious design award.
ClientBiolin
IndustryLife Science
ServicesDesign & Experience
Originally delivered by Semcon, now part of Knightec Group.
Background
The Attension Theta Flex is an optical tensiometer used to measure surface wettability—an important factor in applications ranging from painting to medical treatments. It is part of Biolin Scientific’s portfolio of advanced instruments for surface analysis. In 2017, Biolin Scientific identified a need to create a more coherent brand and product experience and partnered with Knightec Group to define the way forward.
Challenge
Biolin Scientific needed to create a consistent and intuitive user experience across a diverse range of advanced scientific instruments. Over time, the product portfolio had evolved without a unified design language, making it difficult to align usability, brand identity, and product development.
The challenge was to translate complex user, product, and brand insights into a clear design strategy—balancing technical complexity with simplicity while guiding future development and strengthening overall consistency.
User-friendly medtech.
A design strategy coordinates the business goals with design development.The Biolin Design Guideline from Knightec Group were based on brand, user and product research through interviews, studies and analysis. These insights were then processed and formed into definitions, tools and design examples to connect brand values down to a coherent and user friendly design language.
In 2020 Biolin and the Attension Theta Flex received a Red Dot: Best of the Best, for its ground-breaking design at the prestigious design competition Red Dot Award for Product Design.
Delivered Value
The solution delivers value by ensuring a unified design language across products, improving usability for scientists and strengthening brand identity. The structured design strategy enables more efficient product development and enhances user experience, ultimately contributing to award-winning results, including the prestigious Red Dot: Best of the Best for product design.
